Nov 29, 2018
Carl Stuck is a songwriter and musician hailing from Louisville, Ky. For years a fixture in the Louisville music scene he has also done extensive touring with multiple bands through much of the U.S. and has worked with artists as diverse as Randy Owen of country supergroup Alabama and soulful American Idol winner Ruben...
Nov 29, 2018
If you've ever taken a marketing class, then you'd have heard of IMC, or integrated marketing campaigns/communications. The underlying idea is that it's about how many different marketing channels and distribution works together. But most of the time, it doesn't work because people fail to integrate the most...
Nov 28, 2018
When something happens to you or you want to make something happen in your career, what do you do? Consider these situations: meeting an enthusiastic fan who has been changed by your life, reading a great article about music business, or connecting with someone at a conference: what is your system (habit) for...
Nov 27, 2018
How much do you charge for a performance? Have you thought about the strategy about your pricing? If it has only been based on the market rate (what venues offer or what similar rates you've received), I'd like to challenge you to think about changing your approach. And it all begins with doubling that number.
Nov 26, 2018
In today's episode, we cover the importance of documentation - especially when it comes to building up a sustainable music business.
Episode #80 - Why Every Artist Should Have Timers Built Into Their Contracts