Feb 22, 2021
Algorithm, the great hidden gatekeeper, has fundamentally shifted the music industry: think about how many artists are now releasing singles instead of albums because they think it favors discoverability, how many release covers on YouTube in hopes of catching more attention, and how we fall into trends when it comes to...
Feb 8, 2021
This week, I speak with Eddie Lam, a musician in Vancouver, BC who has been able to see huge growth in his social media metrics by leveraging the native attributes in TikTok. But more than that, I wanted him to highlight his big picture goals of building community and show how his different strategies, whether promoting...
Feb 1, 2021
There are new social media sites popping up all the time and some rise to the surface more than others. Most recently, people have been swarming over TikTok, Twitch, and Clubhouse. In today's episode, I talk about what it actually means, where you should be focusing your attention, and the benefits of having a...