Mar 29, 2018
In this episode, we cover 5 essential marketing tools that every musician should be using to help listen to social media conversations, monitor their brand, and to research for their craft. Please see below for links to each of them: Google Alerts: Google Alerts is a basic way to discover when a website is posting about you. However, it doesn’t capture everything and it certainly doesn’t cover social media or most blog sites. Still, it’s a good, automated, entry-level way to get some feedback about any kind of search query emailed to you. Sign up at www.google.com/alerts (if you want instant results, mark “as-it-happens” under “how often”). Hootsuite/TweetDeck: Both Hootsuite and TweetDeck offer some tools to consolidate and manage your social media accounts. You can also add search columns that are scanning Twitter in real time. Not everyone who tweets about you will be using your hashtag or tagging you so this is a convenient way to spot what is being discussed and reply immediately. Icerocket: Icerocket specializes in blog searches. Their “big buzz” option also captures activity on Facebook, Twitter, and image sites such as Flickr too. It’s free, easy to use, and does not require registration of an account. Social Mention: Social Mention collects aggregated data across multiple platforms. You’ll see results from Facebook, Twitter, YouTube, photobucket, etc. and there are some basic analytics that help you determine if the sentiment is positive or negative, how many different sources are active, etc. It’s also free and doesn’t require registration. Topsy: Topsy is similar to Icerocket and Social Mention; the main focus is around social media, especially multimedia and blogs. You don’t have to register, but you do have the option of creating an email alert (it ties into your Twitter or Facebook). If you want to get a free 30 day trial to Sprout Social, the professional social media listening and scheduling system that I use, click here.